The IMC Plan Assignment Example | Topics and Well Written Essays - 500 words

The IMC Plan - Assignment Example The present research has identified that IMC plan for Connecting Link (TCL) depicts the product as unique with superior attributes for the consumer (educators). Equally, the product conveys an image of creativity since it is designed for two categories of consumers namely, the K12 and those of ages 29-40. This essay discusses that the plan indicates that the product is readily accessible and affordable. The buyer can reach the product from anywhere, at any time and can afford it. The IMC plan addresses the consumer behavior in numerous ways, which include highlighting the actions of consumers towards the price and quality of the TCL when making decisions on the appropriate PD providers. The author has rightly presented that comparison of price over quality is one of the attributes of consumer behavior exhibited in the IMC plan. The researcher states that the educators tend to choose a PD or CE that is relatively cheaper and accessible. For the case of marketing communication channels , Richard Khanbabians presents numerous ways of advertising in the TCL IMC plans, which use diverse channels. Marketing is aimed at increasing demand and push clients towards appreciating the TCL products. This paper illustrates that the TCL IMC plan involves the Channel partner Unique Reseller Discount in marketing communication. Through the TCL trade promotions, the partner channels are able to create consumer demand

Poll 211 Wek 8 Dis Essay Example | Topics and Well Written Essays - 250 words

Poll 211 Wek 8 Dis - Essay Example s member-states include the normalization and balance of economic policies to ensure that member states are uniformly represented in the conduction of business within the Eurozone. Among the institutions that make up the European Union include the Council of European Union, European Council, Monetary Union, European Commission, European Central Bank, and the Court of Auditors in addition to others. The overall functions of the European Union are related to the individual functions of the comprising institutions (Hahari, 2014). The causes of the Eurozone Crisis are cumulative and form from the economic and financial decisions the members of the EU made as well as the corresponding effects on the economy. In the development of the Euro as the legal tender for the EU, member states had to decide on how to balance states with a larger economies with those with lower economies. In doing so, the value of the Euro was set averagely low value which affected large economies and small ones as well. Since large economies, like Germany, developed slower than smaller economies, like Greece, the low value of the Euro increased the chances of developing states to borrow cheaply (Jordan, and Adelle, 2012). In addition, nations such as Greece had high public debt of â‚ ¬240 billion while Ireland’s was â‚ ¬85-billion debt, Portugal’s was â‚ ¬78-billion public debt, Spain’s was â‚ ¬41-billion in loans, and Cyprus’s was â‚ ¬10-billion contributing and integrated with the collapse of the banking system. Provided that majority of the loans involved in the Eurozone crisis were funded by other members of the Eurozone, it was inevitable that the union would not sustain its operations as financial constrains were